Carrie is a persuasive writer and a skilled fundraiser with a passion for empowering social change through effective storytelling. In 12 years with local, regional, and national nonprofits, she has submitted successful proposals totaling more than $350 million, including approximately $200 million from federal sources and $70 million from corporations and independent foundations. She is a member of the Grant Professionals Association.

Carrie has worked with a variety of organizations in the valley including Chrysalis Domestic Violence Shelter, where she served as grants manager; Chicanos Por La Causa, Inc, where she coordinated development efforts on behalf of the Early Childhood Development program; and Arizona State University Foundation, where she spent five years as a corporate and foundation fundraiser and strategic writer. She has also worked as a freelance contractor for local community health organizations and an award winning photojournalist. 

Prior to launching her career as a fundraiser, Carrie served in the United States Peace Corps as an English language teacher and community development volunteer. She was stationed in Mongolia. 

Carrie holds an M.A. in Social Justice and Human Rights from Arizona State University and a B.A. in English and Political Science from Mary Washington College in Fredericksburg, Virginia. 

Zainub is a skilled business strategist with more than 15 years' experience in the energy industry. In her work, she applies her deep knowledge across a number of topics including ESGs, energy equity, hydrogen, economics, energy policy, and deep decarbonization to help clients build internal capacity for near- and long-term success. 

Prior to joining Narrative Shift Communications, Zainub served as Energy Policy and Business Strategy Executive Advisor for Arizona's largest utility - and as a consultant with international clean-tech clients. In those positions, she developed both skill and passion for helping teams shape and implement effective, resilient strategies for a successful future. 

Zainub holds a B.S. in Biomedical Engineering from Arizona State University and a Professional Engineering License in Control Systems in Arizona. She is also an active member of the U.S. Women in Nuclear professional organization.